What is Amy Arnold's current role at Card My Yard?
Card_My_Yard Franchise · 2025 FDDAnswer from 2025 FDD Document
Co-Founder and Chief Brand Officer: Amy Arnold
Amy Arnold is a co-founder of the Card My Yard concept and has served as our Chief Brand Officer since our inception in September 2020. From May 2017 to September 2020, Ms. Arnold served as a Managing Member of our predecessor entity, Card My Yard Franchising, LLC. She also served as a Managing Member of Card My Yard, LLC from October 2014 to September 2020.
Source: Item 2 — BUSINESS EXPERIENCE (FDD page 13)
What This Means (2025 FDD)
According to Card My Yard's 2025 Franchise Disclosure Document, Amy Arnold is a co-founder of the Card My Yard concept. Currently, she holds the position of Chief Brand Officer, a role she has maintained since the company's inception in September 2020.
Before her role as Chief Brand Officer, Amy Arnold was a Managing Member of Card My Yard Franchising, LLC from May 2017 to September 2020. She also served as a Managing Member of Card My Yard, LLC from October 2014 to September 2020.
As Chief Brand Officer, Amy Arnold is likely responsible for overseeing the brand's image, marketing strategies, and ensuring consistent brand messaging across all Card My Yard franchise locations. This role is crucial for maintaining the brand's identity and attracting customers.