Can Carbones Pizzeria use the Advertising Fund to purchase analytics?
Carbones_Pizzeria Franchise · 2025 FDDAnswer from 2025 FDD Document
- d. Franchisor may use monies in the Carbone's Pizza Advertising Fund for any purpose that promotes the Carbone System, and its Names and Marks, including the creation, production and placement of consumer advertising; purchase of marketing related technology platforms, such as social media management, market research, consumer insights and analytics; costs of preparing and conducting local, regional or national media of Franchisor's choice, including: television, radio, internet, magazine, direct mail and newspaper, billboard, social media and digital advertising, direct mail campaigns, and other public relations activities; developing and/or hosting an internet web page or similar activities; administering advertising programs, direct mail and other media advertising; in-house staff assistance and related administrative costs; local and regional promotions; public relations campaigns including the cost of retaining public relations firms; consumer and market research (including surveys and sampling); and other advertising and marketing activities.
Source: Item 23 — RECEIPTS (FDD pages 30–116)
What This Means (2025 FDD)
According to Carbones Pizzeria's 2025 Franchise Disclosure Document, the franchisor maintains and administers the Carbone's Pizza Advertising Fund. The franchisor has the discretion to use the monies in the Advertising Fund for various purposes that promote the Carbone System, its Names, and Marks.
Specifically, Carbones Pizzeria may use the Advertising Fund to purchase marketing-related technology platforms, such as social media management, market research, consumer insights, and analytics. This indicates that the franchisor can invest in tools and resources to better understand consumer behavior and market trends to improve the overall marketing strategies for the Carbone's Pizzeria franchise system.
In addition to analytics, the franchisor can use the Advertising Fund for creating, producing, and placing consumer advertising across various media channels, covering costs related to local, regional, or national media, administering advertising programs, providing in-house staff assistance, conducting local and regional promotions, managing public relations campaigns, and performing consumer and market research. This wide range of potential uses for the Advertising Fund provides Carbones Pizzeria with flexibility in how it promotes the brand and supports its franchisees.