Can Carbones Pizzeria use the Advertising Fund for digital advertising?
Carbones_Pizzeria Franchise · 2025 FDDAnswer from 2025 FDD Document
- d. Franchisor may use monies in the Carbone's Pizza Advertising Fund for any purpose that promotes the Carbone System, and its Names and Marks, including the creation, production and placement of consumer advertising; purchase of marketing related technology platforms, such as social media management, market research, consumer insights and analytics; costs of preparing and conducting local, regional or national media of Franchisor's choice, including: television, radio, internet, magazine, direct mail and newspaper, billboard, social media and digital advertising, direct mail campaigns, and other public relations activities; developing and/or hosting an internet web page or similar activities; administering advertising programs, direct mail and other media advertising; in-house staff assistance and related administrative costs; local and regional promotions; public relations campaigns including the cost of retaining public relations firms; consumer and market research (including surveys and sampling); and other advertising and marketing activities.
Source: Item 23 — RECEIPTS (FDD pages 30–116)
What This Means (2025 FDD)
According to Carbones Pizzeria's 2025 Franchise Disclosure Document, the franchisor has the discretion to use the Advertising Fund for various promotional activities. Specifically, the franchisor can use the fund to promote the Carbone System, its Names, and Marks. This includes the creation, production, and placement of consumer advertising across different media channels.
Notably, the permitted uses of the Advertising Fund explicitly include digital advertising. The franchisor can allocate funds for costs related to preparing and conducting media campaigns of its choice, including internet, social media, and digital advertising. This gives Carbones Pizzeria flexibility in utilizing modern marketing strategies to reach consumers through online platforms.
This clause benefits prospective Carbones Pizzeria franchisees because it ensures that the franchisor can invest in a wide range of advertising and marketing activities, including digital advertising, to promote the brand and support franchisees' businesses. However, franchisees should be aware that the franchisor has broad discretion over how the Advertising Fund is used, and there is no guarantee that specific advertising methods or platforms will be prioritized.