easehold improvements | 15-39 |

Notes to Consolidated Financial Statements As of and For the Year ended October 31, 2022

A. NATURE OF BUSINESS AND SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (CONTINUED)

Revenue Recognition

Revenue is recognized when control of the promised products or services are transferred to the Company's customers, in an amount that reflects the consideration the Company expects to be entitled to for those products and services. In general, the Company determines revenue recognition through the following steps:

• · Identification of the contract, or contracts, with customers;
• · Identification of the performance obligation(s) in the contract;
• · determination of the contract price;
• · Allocation of the transaction price to the performance obligations in the contract;
• · Recognition of revenue when, or as, the Company satisfies a performance obligation.

The following policies apply to the Company's major categories of revenue transactions:

Royalties

The Company receives a service fee based on a percentage of sales each week from the franchised locations as royalties. Revenue from royalties is recognized each week based on a percentage of reported franchisee sales.

Initial and Renewal Franchise Fees

When an individual franchise is sold, the Company agrees to provide certain services to the franchisee. Generally, these services include assistance in site selection, training personnel, implementation of an accounting system, and design of a quality control program. The Company's initial and renewal franchise fees are considered highly dependent upon and interrelated with the franchise right granted in the franchise agreement. As such, these franchise fees are recognized over the contractual term of the franchise agreement. The contract term for the initial franchise agreements is 10 years commencing on the earlier of the date when the restaurant opens or twelve months following the date the franchise agreement was signed.

Source: Item 22 — CONTRACTS (FDD page 30)