How does Carbones Pizzeria solicit input from franchisees regarding advertising methods and expenditures?

According to the 2025 Carbones Pizzeria Franchise Disclosure Document, while Carbones Pizzeria does not have a formal advertising council, it does seek input from its franchisees regarding advertising methods and expenditures. All franchisees are invited to participate in these discussions, and decisions are made based on a consensus among the franchisees. Participation in local or regional advertising cooperatives is not mandatory for franchisees.

This approach suggests that Carbones Pizzeria values the opinions and insights of its franchisees when it comes to advertising strategies. By inviting all franchisees to participate and making decisions based on consensus, Carbones Pizzeria aims to create advertising campaigns that are well-received and effective across the franchise system. This collaborative approach can help ensure that advertising efforts are aligned with the needs and preferences of individual franchisees and their local markets.

However, it's important to note that the FDD does not specify the exact mechanisms or frequency with which Carbones Pizzeria solicits this input. A prospective franchisee may want to inquire about how often these discussions take place, how the consensus is determined, and how the franchisor ultimately incorporates franchisee feedback into its advertising plans. Understanding these details can help a franchisee assess the level of influence they may have on advertising decisions and the overall effectiveness of the collaborative process.

In 2024, the FDD indicates that Carbone's Pizzeria allocated advertising funds with 41.96% going to email and online advertising, 28.26% to advertising creative and production services, 26.58% to sports advertising, and 3.20% to print advertising. This breakdown gives potential franchisees insight into where the advertising fund is spent, but it is important to note that these allocations can change year to year.