For what purposes may Carbones Pizzeria use the monies in the Carbone's Pizza Advertising Fund?
Carbones_Pizzeria Franchise · 2025 FDDAnswer from 2025 FDD Document
- d. Franchisor may use monies in the Carbone's Pizza Advertising Fund for any purpose that promotes the Carbone System, and its Names and Marks, including the creation, production and placement of consumer advertising; purchase of marketing related technology platforms, such as social media management, market research, consumer insights and analytics; costs of preparing and conducting local, regional or national media of Franchisor's choice, including: television, radio, internet, magazine, direct mail and newspaper, billboard, social media and digital advertising, direct mail campaigns, and other public relations activities; developing and/or hosting an internet web page or similar activities; administering advertising programs, direct mail and other media advertising; in-house staff assistance and related administrative costs; local and regional promotions; public relations campaigns including the cost of retaining public relations firms; consumer and market research (including surveys and sampling); and other advertising and marketing activities.
Source: Item 23 — RECEIPTS (FDD pages 30–116)
What This Means (2025 FDD)
According to the 2025 Carbones Pizzeria Franchise Disclosure Document, the Carbone's Pizza Advertising Fund can be used to promote the Carbone System, its Names, and Marks. This includes a wide array of advertising and marketing activities.
Specifically, Carbones Pizzeria may use the advertising fund for creating, producing, and placing consumer advertising across various media channels such as television, radio, internet, magazines, direct mail, newspapers, billboards, social media, and digital platforms. The fund can also be used for direct mail campaigns and other public relations activities. Furthermore, Carbones Pizzeria can utilize the fund to purchase marketing-related technology platforms, such as social media management, market research, consumer insights, and analytics.
Additionally, the advertising fund can cover the costs of preparing and conducting local, regional, or national media campaigns chosen by Carbones Pizzeria. This includes developing and hosting internet web pages, administering advertising programs, and covering in-house staff assistance and related administrative costs. The fund may also be used for local and regional promotions, public relations campaigns (including retaining public relations firms), and consumer and market research, including surveys and sampling. Overall, the fund is intended to support a comprehensive range of advertising and marketing efforts to benefit the Carbone's Pizza system.