For what purposes can Carbones Pizzeria use the monies in the Carbone's Pizza Advertising Fund?
Carbones_Pizzeria Franchise · 2025 FDDAnswer from 2025 FDD Document
- d. Franchisor may use monies in the Carbone's Pizza Advertising Fund for any purpose that promotes the Carbone System, and its Names and Marks, including the creation, production and placement of consumer advertising; purchase of marketing related technology platforms, such as social media management, market research, consumer insights and analytics; costs of preparing and conducting local, regional or national media of Franchisor's choice, including: television, radio, internet, magazine, direct mail and newspaper, billboard, social media and digital advertising, direct mail campaigns, and other public relations activities; developing and/or hosting an internet web page or similar activities; administering advertising programs, direct mail and other media advertising; in-house staff assistance and related administrative costs; local and regional promotions; public relations campaigns including the cost of retaining public relations firms; consumer and market research (including surveys and sampling); and other advertising and marketing activities.
Source: Item 23 — RECEIPTS (FDD pages 30–116)
What This Means (2025 FDD)
According to the 2025 Carbones Pizzeria Franchise Disclosure Document, the Carbone's Pizza Advertising Fund can be used to promote the Carbone System, its Names and Marks. This includes various advertising and marketing activities.
Specifically, Carbones Pizzeria can use the advertising fund for creating, producing, and placing consumer advertising across different media channels such as television, radio, internet, magazines, direct mail, newspapers, billboards, social media, and digital platforms. The fund can also be used for direct mail campaigns and other public relations activities. Additionally, Carbones Pizzeria may use the fund to purchase marketing-related technology platforms, such as social media management, market research, consumer insights, and analytics.
Furthermore, the advertising fund can cover the costs of preparing and conducting local, regional, or national media campaigns chosen by Carbones Pizzeria. It can also be used for developing and hosting internet web pages, administering advertising programs, providing in-house staff assistance, covering related administrative costs, and supporting local and regional promotions. Public relations campaigns, including retaining public relations firms, and consumer and market research activities like surveys and sampling are also permissible uses of the fund.
For a prospective franchisee, this means that the 1% of monthly Gross Sales (up to $2,000,000 in any calendar year) that they contribute to the Advertising Fund will be used to promote the Carbones Pizzeria brand and system through a variety of marketing and advertising initiatives. However, the franchisee does not have direct control over how these funds are spent, as the franchisor has the discretion to allocate the money as they see fit to promote the Carbone System.