What is the name of the advertising fund that Carbones Pizzeria maintains?
Carbones_Pizzeria Franchise · 2025 FDDAnswer from 2025 FDD Document
gs, common social networks like Facebook, Instagram, TikTok, X, Snapchat and Pinterest; professional networks, business profiles or online review or opinion sites like LinkedIn, Google Business Profile or Yelp; live-blogging tools like X and Snapchat; virtual worlds, metaverses, file, audio and video-sharing sites, and other similar social networking or media sites or tools.
- c. Franchisor will maintain and administer the Carbone's Pizza Advertising Fund. Franchisee will pay Franchisor monthly, at the same time as it makes its Royalty payment, an "Advertising Fee" of one percent (1%) of monthly Gross Sales. The Advertising Fee shall not be due on Gross Sales exceeding $2,000,000 in any calendar year.
- d. Franchisor may use monies in the Carbone's Pizza Advertising Fund for any purpose that promotes the Carbone System, and its Names and Marks, including the creation, production and placement of consumer advertising; purchase of marketing related technology platforms, such as social media management, market research, consumer insights and analytics; costs of preparing and conducting local, regional or national media of Franchisor's choice, including: television, radio, internet, magazine, direct mail and newspaper, billboard, social media and digital advertising, direct mail campaigns, and other public relations activities; developing and/or hosting an internet web page or
Source: Item 23 — RECEIPTS (FDD pages 30–116)
What This Means (2025 FDD)
According to the 2025 FDD, Carbones Pizzeria maintains the "Carbone's Pizza Advertising Fund". Franchisees are required to contribute to this fund by paying an "Advertising Fee" of one percent (1%) of their monthly Gross Sales, which is paid at the same time as their royalty payment. However, this advertising fee is not applied to Gross Sales exceeding $2,000,000 in any calendar year.
Carbones Pizzeria has the discretion to use the monies in the Carbone's Pizza Advertising Fund for various purposes that promote the Carbone System and its Names and Marks. These activities include creating, producing, and placing consumer advertising across different media channels such as television, radio, internet, magazines, and social media. The fund can also be used for purchasing marketing-related technology platforms, conducting market research, and managing public relations activities, including retaining public relations firms.
Furthermore, the advertising fund can cover the costs of administering advertising programs, providing in-house staff assistance, and organizing local and regional promotions. This broad usage policy gives Carbones Pizzeria flexibility in how it supports the brand and its franchisees through marketing and advertising initiatives. Franchisees should be aware that the advertising fees are mandatory and contribute to a collective effort to enhance the brand's presence and market reach.