How much did Carbones Pizzeria spend on marketing and advertising?
Carbones_Pizzeria Franchise · 2025 FDDAnswer from 2025 FDD Document
, 2024.
Company Restaurant Sales
The Company earns revenue from sales at the Company owned restaurant and is recognized at the time of sale.
Advertising
In accordance with signed franchise agreements, franchisees contribute royalties to an advertising fund. The fund is to be used to maximize public recognition of Carbone's Pizzeria. The Company expenses advertising costs as incurred. Advertising expenses are included in sales and marketing expenses for the years ended October 31, 2024 amounted to $237,855.
Income Taxes
The Company accounts for income taxes under asset and liability method.
Source: Item 22 — CONTRACTS (FDD page 30)
What This Means (2025 FDD)
According to Carbones Pizzeria's 2025 Franchise Disclosure Document, the company's advertising expenses are included in sales and marketing expenses. For the year ending October 31, 2023, these expenses totaled $278,545. For the year ending October 31, 2024, the advertising expenses amounted to $237,855. In the year ending October 31, 2022, advertising and promotion expenses were approximately $506,000.
These figures reflect Carbone Pizzeria's investment in promoting the brand and supporting its franchisees through marketing initiatives. Franchisees contribute royalties to an advertising fund, which is managed by the company to maximize public recognition of the Carbone's Pizzeria brand. The company expenses these advertising costs as they are incurred.
Prospective franchisees should consider these advertising expenditures as part of their overall investment assessment. While past performance is not indicative of future results, these figures provide insight into the company's commitment to marketing and brand awareness. Understanding how these funds are allocated and the strategies employed can help franchisees evaluate the potential impact on their local market.
It's important for potential franchisees to discuss with Carbones Pizzeria the specific marketing plans and strategies for their region, as well as the allocation of advertising funds. This will help them understand the level of support they can expect in terms of marketing and advertising to drive customer traffic and sales.