Who makes the decisions regarding advertising methods and expenditures for Carbones Pizzeria?

According to the 2025 Carbones Pizzeria Franchise Disclosure Document, Carbones Pizzeria solicits input from its franchisees regarding advertising methods and expenditures. While Carbones Pizzeria does not maintain a formal advertising council, all franchisees are invited to participate in decisions, which are made based upon a consensus of franchisees. However, Carbones Pizzeria ultimately maintains and administers the Carbone's Pizza Advertising Fund.

Carbones Pizzeria may use advertising funds to promote the franchise system and its trademarks through various channels, including consumer advertising, marketing technology platforms, and media such as television, radio, internet, and direct mail. Carbones Pizzeria uses a design firm to produce advertising materials but may change this firm at any time. The FDD specifies that advertising may be placed in local or regional traditional media, billboards, buses, and the Internet, including social media channels.

While franchisees are encouraged to advertise their businesses locally, Carbones Pizzeria must approve all advertising before publication, and franchisees must work with the franchisor's approved design firm. Franchisees must also obtain approval before establishing any websites, hashtags, profiles, or accounts related to Carbones Pizzeria, their restaurant, or the franchise system. Carbones Pizzeria may also prohibit franchisees from posting comments about their restaurant, business, or the franchise system on social media.