If Carbones Pizzeria modifies or discontinues the use of any name or mark, am I obligated to do the same?

According to Carbones Pizzeria's 2025 Franchise Disclosure Document, if Carbones Pizzeria decides to modify or discontinue the use of any of its names or marks, franchisees are obligated to comply. The franchisee must also use any additional or substitute names or marks that Carbones Pizzeria requires. This obligation is at the discretion of Carbones Pizzeria.

This means that as a franchisee, you do not have control over the brand's name or marks and must adhere to any changes Carbones Pizzeria makes. This could involve updating signage, marketing materials, and other branded items to reflect the new name or mark.

Furthermore, the franchisee is responsible for all costs and expenses associated with these changes. While Carbones Pizzeria will indemnify franchisees against certain liabilities resulting from trademark infringement claims, this indemnification is conditional upon the franchisee following Carbones Pizzeria's requirements, including any mandate to change names or marks. Therefore, it is important to factor in potential rebranding costs when evaluating the franchise opportunity.