Will Carbones Pizzeria consult with franchisees on marketing initiatives?

According to the 2025 Carbones Pizzeria Franchise Disclosure Document, Carbones Pizzeria will be available to consult with franchisees on marketing initiatives they may want to employ. However, Carbones Pizzeria does not maintain an advertising council composed of franchisees, but they do solicit input from franchisees related to advertising methods and expenditures. All franchisees are invited to participate, and decisions are made based upon consensus of franchisees.

Carbones Pizzeria collects an advertising fee of 1% of monthly Gross Sales up to $2,000,000, with no advertising fee on Gross Sales exceeding that amount in a year. These funds are used to develop marketing and advertising programs that benefit the Carbone's Pizza brand, including consumer advertising, marketing technology platforms, media campaigns, website development, and public relations activities.

While Carbones Pizzeria uses a design firm for advertising materials, they may change this firm at any time. Advertising may be placed in various media, including local, regional, traditional media, billboards, buses, and the Internet, including social media channels. However, there is no guarantee that advertising expenditures from the Fund will directly benefit any franchisee, and Carbones Pizzeria has no obligation to spend any amount on advertising in a franchisee's specific territory. Franchisees are also encouraged to engage in local advertising, but all advertising must be approved by Carbones Pizzeria and created in conjunction with their approved design firm.