Can the Carbone's Pizza Advertising Fund be used for direct mail campaigns?
Carbones_Pizzeria Franchise · 2025 FDDAnswer from 2025 FDD Document
- d. Franchisor may use monies in the Carbone's Pizza Advertising Fund for any purpose that promotes the Carbone System, and its Names and Marks, including the creation, production and placement of consumer advertising; purchase of marketing related technology platforms, such as social media management, market research, consumer insights and analytics; costs of preparing and conducting local, regional or national media of Franchisor's choice, including: television, radio, internet, magazine, direct mail and newspaper, billboard, social media and digital advertising, direct mail campaigns, and other public relations activities; developing and/or hosting an internet web page or similar activities; administering advertising programs, direct mail and other media advertising; in-house staff assistance and related administrative costs; local and regional promotions; public relations campaigns including the cost of retaining public relations firms; consumer and market research (including surveys and sampling); and other advertising and marketing activities.
Source: Item 23 — RECEIPTS (FDD pages 30–116)
What This Means (2025 FDD)
According to the 2025 Carbones Pizzeria Franchise Disclosure Document, the Carbone's Pizza Advertising Fund can be used for direct mail campaigns. Specifically, the FDD states that the fund can be used for various advertising and marketing activities to promote the Carbone System, its names, and marks.
These activities include the creation, production, and placement of consumer advertising, purchasing marketing-related technology platforms, and the costs of preparing and conducting local, regional, or national media. The media can include television, radio, internet, magazine, direct mail and newspaper, billboard, social media and digital advertising, direct mail campaigns, and other public relations activities.
This means that Carbone's Pizzeria franchisees benefit from the franchisor's ability to use the advertising fund for direct mail campaigns, potentially increasing brand awareness and driving sales. The franchisor also has the discretion to use the fund for other advertising and marketing activities, allowing for flexibility in promoting the Carbone's Pizzeria system.