What was the amount of advertising expenses for Carbones Pizzeria for the year ended October 31, 2024?
Carbones_Pizzeria Franchise · 2025 FDDAnswer from 2025 FDD Document
, 2024.
Company Restaurant Sales
The Company earns revenue from sales at the Company owned restaurant and is recognized at the time of sale.
Advertising
In accordance with signed franchise agreements, franchisees contribute royalties to an advertising fund. The fund is to be used to maximize public recognition of Carbone's Pizzeria. The Company ex
Source: Item 22 — CONTRACTS (FDD page 30)
What This Means (2025 FDD)
According to Carbones Pizzeria's 2025 Franchise Disclosure Document, advertising expenses for the year ended October 31, 2024, amounted to $237,855. These expenses are included within sales and marketing expenses. Franchisees contribute royalties to an advertising fund, which Carbones Pizzeria uses to enhance public recognition of the brand. The company expenses these advertising costs as they are incurred.
This means that a portion of the royalties paid by franchisees is allocated to this advertising fund. The fund is specifically designated to maximize public recognition of the Carbones Pizzeria brand.
For a prospective franchisee, this indicates that a portion of their royalty payments will directly support advertising and marketing efforts. This collective advertising strategy aims to benefit all franchisees by increasing brand awareness and potentially driving more customers to their individual locations. The amount spent in 2024 gives an idea of the level of investment Carbones Pizzeria is willing to make in advertising.