Does Carbones Pizzeria advertise on billboards and buses?
Carbones_Pizzeria Franchise · 2025 FDDAnswer from 2025 FDD Document
We currently use a design firm that produces our advertising materials. However, we may change this firm at any time. Advertising may be placed in local or regional traditional media. We also advertise on billboards and buses. We may also advertise over the Internet including social media channels. We do not guarantee that advertising expenditures from the Fund will benefit you or any other franchisee directly, on a pro rata basis, or at all. We have no obligation to spend any amount on advertising in your territory. Advertising monies we collect that are not used in one year will be carried over to the next year. Any interest the funds earn will be used for advertising before we use any principal. We may also allocate a portion of the funds to cover the costs of any of our employees who provide services to the fund. We will not spend any portion of any advertising fund for advertising principally designed to solicit the sale of franchises. Although we do not audit the fund, at your request, we will make available to you an annual accounting that shows how the fund proceeds were spent for the previous year.
Source: Item 11 — FRANCHISOR'S ASSISTANCE, ADVERTISING, COMPUTER SYSTEMS, AND TRAINING (FDD pages 15–19)
What This Means (2025 FDD)
According to the 2025 Carbones Pizzeria Franchise Disclosure Document, Carbones Pizzeria advertises on billboards and buses. The FDD states that advertising may be placed in local or regional traditional media, and specifically mentions that Carbones Pizzeria also advertises on billboards and buses. The document also indicates that Carbones Pizzeria may advertise over the Internet, including social media channels.
Carbones Pizzeria uses an advertising fund to develop marketing and advertising programs that benefit the brand. This fund may be used for various purposes, including the creation, production, and placement of consumer advertising. It also covers the costs of preparing and conducting local, regional, or national media campaigns, such as television, radio, internet, magazine, direct mail, and newspaper advertising. The fund also supports marketing-related technology platforms, market research, and public relations activities.
While Carbones Pizzeria outlines various advertising methods, it does not guarantee that advertising expenditures from the fund will directly benefit each franchisee or any franchisee at all. The FDD also states that Carbones Pizzeria has no obligation to spend any amount on advertising in a franchisee's specific territory. Any advertising monies collected but not used in a given year will be carried over to the next year, and any interest earned by the funds will be used for advertising purposes before any principal is used.
Prospective franchisees should note that while Carbones Pizzeria engages in various advertising activities, the direct benefit to individual franchisees is not guaranteed, and the franchisor retains discretion over how advertising funds are spent. Franchisees are encouraged to conduct local advertising, but all advertising must be approved by Carbones Pizzeria and created through their approved design firm.