reflect adversely on the goodwill associated with any Proprietary Mark.

Training

Our current required initial training program has 8 parts: the Owner Briefing, the operator approval and onboarding program ("Franchise Manager University" or "FMU"), the owner/operator orientation program, the General Manager University ("GMU"), the operations training program, the sales/catering/revenue training program, the training programs for other Hotel personnel, and the Pre-Opening Brand Training. Except for any optional courses that we choose to provide, all initial training is mandatory. Our Franchise People & Learning Department administers and directs all of our initial training in coordination with our corporate operations team. Julie Suh, Associate Vice President, People & Learning, leads the Franchise People & Learning Department. Julie joined us and our affiliates in 2022. She has over 20 years of experience in the hotel/hospitality industry. We also have a staff of training professionals who conduct various training programs. These staff members typically have at least 15 years of experience in hotel and/or learning and development roles and at least 5 years of experience with us or our affiliates. The System Standards, videos, charts, pamphlets, and other training aids serve as the instructional materials for the training programs. You must pay us the fees and expenses described in Item 5 and Item 6 and you are responsible for all travel and living expenses (including travel, lodging, food and beverage, and miscellaneous charges) for your personnel.

Owner Briefing

Your managing owner or senior operations officer must attend a briefing, either virtually or at our corporate headquarters in Chicago, Illinois, within 6 months (for new construction hotels) or 3 months (for conversion hotels) after signing the Franchise Agreement. Our SVP Global Franchise Operations & Owner Relations supervises this briefing, which we hold whenever necessary. There are no instructional materials or tasks that your managing owner or senior operations officer must complete to our satisfaction. As of the date of this disclosure document, this 2-day briefing takes place in a classroom or virtual setting covers the following topics:

TRAINING PROGRAM Owner Briefing

FMU

The Hotel's proposed management company (or you, if we approve you to manage the Hotel) must complete FMU, which provides an overview of our brand requirements and the tools we make available in support of these requirements. FMU consists of self-paced eLearning, virtual instructor led training, learning assessments, and a final virtual presentation to our leadership team. FMU is required for any management company (or you, if we approve you to manage the Hotel) that is not already an approved operator of a Brand Hotel. The attendees must complete FMU prior to the Hotel's opening date or, for existing Hotels, within 90 days after transitioning an existing management company of an already open Hotel to a new management company. Attendees can complete FMU's self-paced eLearning and virtual components at most 12 months before the Hotel's anticipated opening date. The operator must pass learning assessments throughout FMU's eLearning and virtual components. Within 9 months after completion of FMU, the new management company (or you, if we approve you to manage the Hotel) must attend the owner/operator orientation described below. Our SVP Global Franchise Operations and Owner Relations supervises this orientation, for which we maintain an ongoing schedule to adjust to the volume of new management companies. New management companies must consistently participate in all aspects of FMU in order to successfully complete it and be approved as an operator.

As of the date of this disclosure document, this training includes the following topics:

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TRAINING PROGRAM FMU

Your managing owner and senior operations officer must attend and complete to our satisfaction the owner/operator orientation program ("Orientation") within 6 months after signing the Franchise Agreement for existing Brand Hotels or within 6 months after the Hotel's opening date for new Brand Hotels. We conduct Orientation virtually, or in person at a Hyatt hotel location we designate or at our company headquarters in Chicago, Illinois approximately once per quarter.

Source: Item 11 — Franchisor's Assistance, Advertising, Computer Systems, and Training (FDD pages 48–65)