What is the total value of brand and other indefinite-lived intangibles for a Caption By Hyatt franchise?
Caption_By_Hyatt Franchise · 2025 FDDAnswer from 2025 FDD Document
| Management and hotel services agreement and franchise agreement intangibles | $ 906 $ (248) $ 658 |
|---|---|
| Brand and other indefinite-lived intangibles 608 — 608 |
Source: Item 23 — Receipts (FDD pages 85–349)
What This Means (2025 FDD)
According to the 2025 FDD, the value of brand and other indefinite-lived intangibles for Caption By Hyatt is $608. This figure represents the estimated worth of the Caption By Hyatt brand name and other intangible assets that are expected to last indefinitely.
For a prospective franchisee, understanding the value of these intangibles is crucial. A strong brand reputation can significantly impact a hotel's ability to attract guests and maintain a competitive edge in the market. The brand value reflects the perceived quality, recognition, and customer loyalty associated with Caption By Hyatt.
It is important to note that this valuation is based on Hyatt's internal accounting and may not directly translate into guaranteed revenue or market performance for an individual franchise. However, it provides insight into the financial significance Hyatt places on its brand and related intangible assets.