What restrictions apply to advertising materials used by a Caption By Hyatt Cooperative?
Caption_By_Hyatt Franchise · 2025 FDDAnswer from 2025 FDD Document
All restrictions relating to any advertising, marketing or promotional materials and programs that you use or conduct also apply to any materials and programs that the Cooperative will use or conduct. (Section 5.5 of Franchise Agreement).
You must ensure that all advertising, marketing, and promotional materials, all public relations plans and programs, and all uses of the Proprietary Marks are conducted in a dignified manner and comply with the System Standards, including the use of our standard templates where applicable, and which may, at our option, require our prior approval of materials that we have not previously approved. You must discontinue using any materials (including previously-approved materials) and stop engaging in any plans and programs (including previously-approved plans and programs) within the timeframe we specify after you receive written notice from us. You may not use Guest Information (defined in Item 14) in conducting marketing, advertising and promotional programs for the Hotel, except for programs conducted by or through us or with our supervision in each instance. (Section 5.3 of Franchise Agreement)
Source: Item 11 — Franchisor's Assistance, Advertising, Computer Systems, and Training (FDD pages 48–65)
What This Means (2025 FDD)
According to Caption By Hyatt's 2025 Franchise Disclosure Document, any advertising, marketing, or promotional materials used by a Cooperative are subject to the same restrictions that apply to individual franchisees. This means that if a Caption By Hyatt franchisee chooses to participate in a Cooperative for regional advertising, the materials and programs the Cooperative uses must adhere to the standards set by Caption By Hyatt.
The advertising, marketing, and promotional materials must be conducted in a dignified manner and comply with the System Standards. This includes using Caption By Hyatt's standard templates where applicable. Caption By Hyatt has the option to require prior approval of any materials that they have not previously approved, giving them control over the Cooperative's advertising content.
Caption By Hyatt also retains the right to direct franchisees to discontinue using any advertising materials, even those previously approved, within a specified timeframe after receiving written notice. Additionally, franchisees are restricted from using Guest Information (defined in Item 14) for marketing, advertising, and promotional programs for the Hotel, unless these programs are conducted by or through Caption By Hyatt or with their supervision. These restrictions ensure that all advertising efforts, whether individual or cooperative, align with Caption By Hyatt's brand standards and protect guest data.