Can Caption By Hyatt require a franchisee to discontinue using previously-approved advertising materials?
Caption_By_Hyatt Franchise · 2025 FDDAnswer from 2025 FDD Document
You must ensure that all advertising, marketing, and promotional materials, all public relations plans and programs, and all uses of the Proprietary Marks are conducted in a dignified manner and comply with the System Standards, including the use of our standard templates where applicable, and which may, at our option, require our prior approval of materials that we have not previously approved. You must discontinue using any materials (including previously-approved materials) and stop engaging in any plans and programs (including previously-approved plans and programs) within the timeframe we specify after you receive written notice from us. You may not use Guest Information (defined in Item 14) in conducting marketing, advertising and promotional programs for the Hotel, except for programs conducted by or through us or with our supervision in each instance. (Section 5.3 of Franchise Agreement)
Source: Item 11 — Franchisor's Assistance, Advertising, Computer Systems, and Training (FDD pages 48–65)
What This Means (2025 FDD)
According to Caption By Hyatt's 2025 Franchise Disclosure Document, franchisees must adhere to the brand's standards for advertising and marketing. Caption By Hyatt maintains the right to ensure that all advertising, marketing, and promotional materials are conducted appropriately and comply with system standards. This includes using standard templates where applicable and obtaining prior approval for materials not previously approved by Caption By Hyatt.
Caption By Hyatt has the authority to direct franchisees to discontinue the use of any advertising or marketing materials, even those previously approved. Franchisees must comply with this directive within the timeframe specified by Caption By Hyatt after receiving written notice. This ensures that all marketing efforts align with the brand's current strategy and standards.
This provision gives Caption By Hyatt significant control over the brand's image and marketing efforts. While franchisees may initially have materials approved, Caption By Hyatt can mandate their removal to maintain consistency and brand integrity. Franchisees need to be aware that their marketing plans are subject to change at the discretion of Caption By Hyatt.