Does Caption By Hyatt provide access to advertising publications before the Hotel's opening date?

According to the 2025 Caption By Hyatt FDD, Caption By Hyatt will provide franchisees with access to the CRS (Central Reservation System) and listings in advertising publications that they periodically specify during the period before the Hotel's opening date. This access is provided as reasonably specified by Caption By Hyatt, ensuring that franchisees have the necessary resources for pre-opening marketing and visibility.

This support is part of a broader range of pre-opening assistance that Caption By Hyatt offers, including data installation services for the CRS, GDS (Global Distribution System), and ADS (Advertising Data System). Additionally, Caption By Hyatt may approve the franchisee establishing a temporary sales office at the Hotel's site to solicit and accept reservations during the pre-opening period for stays after the Hotel's opening date, if the pre-opening sales office meets their requirements.

Caption By Hyatt also anticipates that franchisees will spend additional amounts on pre-opening marketing. This suggests that while Caption By Hyatt provides access to advertising publications, franchisees should also be prepared to invest further in marketing efforts to maximize their reach and impact before the hotel's opening. The FDD emphasizes that franchisees must participate in and use all advertising, marketing, and promotional activities, materials, and programs that Caption By Hyatt periodically requires for similarly-situated Brand Hotels, subject to reasonable deviations.