Who prepares the advertising, marketing, and promotional programs for Caption By Hyatt?
Caption_By_Hyatt Franchise · 2025 FDDAnswer from 2025 FDD Document
Hotels (subject to Reasonable Deviations). (Section 5.2 of Franchise Agreement) The Hyatt Group prepares advertising, marketing and promotional programs as part of System Services. (Section 4.1 of Franchise Agreement) These programs may cover any media (including print, radio, television and electronic) and their scope may be local, regional, national or international or focus on a subset of hotels (like resort hotels or convention hotels). The Hyatt Group's corporate personnel and advertising agencies develop these programs. We will not use funds that franchisees pay for System Services principally to solicit new franchise sales. We will not prepare any periodic accounting of how we and our affiliates spend these funds. The Hyatt Group need not spend any amount on advertising, marketing or promotional programs in the area where the Hotel is located. There currently are no franchisee advertising councils that advise us on advertising and marketing policies. However, we may form, change, and dissolve these councils.
We may identify a region in which 2 or more Brand Hotels are located (including, if applicable, those that we or our affiliates own or operate) to establish a local or regional advertising cooperative (a "Cooperative"). We may form, change, dissolve and merge Cooperatives. The Cooperative's purpose will be to collect funds from its members and to plan, discuss, organize, develop, utilize, produce, disseminate, and implement marketing, advertising and promotional programs and materials on a collective basis (and to cover related expenses) for participating Brand Hotels. We will not require you to participate in a Cooperative.
Source: Item 11 — Franchisor's Assistance, Advertising, Computer Systems, and Training (FDD pages 48–65)
What This Means (2025 FDD)
According to Caption By Hyatt's 2025 Franchise Disclosure Document, the Hyatt Group prepares the advertising, marketing, and promotional programs as part of System Services. These programs may utilize various media, including print, radio, television, and electronic platforms, and can be local, regional, national, or international in scope, or focus on specific hotel subsets. The Hyatt Group's corporate personnel and advertising agencies are responsible for developing these programs.
Caption By Hyatt franchisees are required to participate in and use all advertising, marketing, and promotional activities, materials, and programs that the franchisor periodically requires for similarly-situated Brand Hotels, subject to reasonable deviations. However, the FDD states that funds franchisees pay for System Services will not be used primarily to solicit new franchise sales. Additionally, Caption By Hyatt will not provide periodic accounting of how advertising funds are spent, and the Hyatt Group is not obligated to spend any specific amount on advertising in the area where the franchisee's hotel is located.
Caption By Hyatt may identify a region with two or more Brand Hotels to establish a local or regional advertising cooperative. While franchisee participation in a Cooperative is not required, those who choose to participate must adhere to the Cooperative's rules, including contributing their Hotel's share for advertising, marketing, and promotional programs. The Cooperative manages its own administration and determines contribution amounts, typically operating from written governing documents and providing financial statements for review by member franchisees. All advertising, marketing, and promotional materials used by the Cooperative must comply with Caption By Hyatt's System Standards.
Franchisees must ensure that all advertising, marketing, and promotional materials, public relations plans, and uses of Proprietary Marks are conducted in a dignified manner and comply with the System Standards. Caption By Hyatt may require prior approval of materials and can mandate the discontinuation of any materials or programs, even those previously approved, within a specified timeframe. Franchisees are restricted from using Guest Information for marketing purposes, except for programs approved by Caption By Hyatt.