How is the Pre-opening marketing fee determined for a Caption By Hyatt franchise?

According to the 2025 Caption By Hyatt Franchise Disclosure Document, at least 120 days before the hotel's opening date, the franchisee must create and submit a written pre-opening marketing program to Hyatt for approval. This program needs to meet Hyatt's requirements and include spending at least the amount specified in Exhibit B-1. The franchisee is obligated to modify the program as directed by Hyatt and then implement the approved version.

This means that prospective Caption By Hyatt franchisees need to budget for pre-opening marketing expenses and be prepared to invest a minimum amount as determined by Hyatt. The exact amount is detailed in Exhibit B-1, which is not included in the provided documentation. Franchisees must also factor in the cost of developing the marketing program itself and the potential for revisions required by Hyatt.

It is important for franchisees to work closely with Hyatt during the pre-opening phase to ensure the marketing program aligns with the brand's standards and objectives. Understanding the specific requirements outlined in Exhibit B-1 is crucial for accurate financial planning and successful hotel launch. Franchisees should clarify with Hyatt what specific marketing activities are expected and what support the franchisor provides in developing and executing the pre-opening marketing plan.