factual

What is included in the Hotel System for Caption By Hyatt franchises?

Caption_By_Hyatt Franchise · 2025 FDD

Answer from 2025 FDD Document

The "Hotel System" means the concept and system associated with the establishment and operation of Brand Hotels, as we periodically modify it. The Hotel System now includes: (a) the trade names, trademarks, and service marks "Caption by Hyatt®" and other trade names, trademarks, service marks, logos, slogans, trade dress, domain names, and other source and origin designations (including all derivatives) that we or our affiliate periodically develops and we periodically designate for use with the Hotel System (collectively, the "Proprietary Marks"); (b) all copyrightable materials that we or our affiliate periodically develops and we periodically designate for use with the Hotel System, including the contents of our secure extranet, electronic media, marketing materials (including advertising, marketing, promotional, and public relations materials and business and marketing plans), the Design and Construction Standards (defined below), sample architectural plans, drawings, designs, and layouts, such as site, floor, plumbing, lobby, electrical, and landscape plans and building designs, whether or not registered with the U.S. Copyright Office (collectively, the "Copyrighted Materials"); (c) all Confidential Information (defined in Item 14); (d) the standards that we periodically prescribe detailing certain design criteria to be incorporated into the design and layout of the Hotel, and our minimum standards for engineering and construction of newly constructed, renovated, or adapted Brand Hotels, all as we determine them (the "Design and Construction Standards"); (e) the central reservations system and related services for Brand Hotels, as we may periodically modify it ("CRS"); (f) the global distribution systems ("GDS") and the online travel agencies and other alternative distribution systems ("ADS") that we periodically authorize or require for the Hotel and other similarly situated Brand Hotels, subject to Reasonable Deviations (defined in Item 8); (g) management, personnel, and operational training programs, materials, and procedures; (h) standards, specifications, procedures, and rules for operations, marketing, construction, equipment, furnishings, and quality assurance that we implement and may periodically modify for Brand Hotels (collectively, "System Standards") we describe in our confidential owner extranet, as we periodically amend them, or in other written or electronic communications; (i) marketing, advertising, and promotional programs; and (j) Mandatory Services and Non-Mandatory Services (each defined in Item 6).

Source: Item 1 — The Franchisor and any Parents, Predecessors, and Affiliates (FDD pages 9–14)

What This Means (2025 FDD)

According to the 2025 Caption By Hyatt Franchise Disclosure Document, the Hotel System encompasses the concept and system associated with establishing and operating Caption By Hyatt hotels, as modified periodically by the franchisor. This system is central to the franchise offering.

The Hotel System includes the brand's Proprietary Marks, such as the trade names, trademarks, service marks like "Caption by Hyatt®", logos, slogans, trade dress, domain names, and other source and origin designations. It also includes Copyrighted Materials, such as contents of the secure extranet, electronic media, marketing materials, Design and Construction Standards, sample architectural plans, drawings, designs, and layouts.

Additionally, the Hotel System incorporates Confidential Information, Design and Construction Standards, the central reservations system (CRS), global distribution systems (GDS), online travel agencies and alternative distribution systems (ADS), management, personnel, and operational training programs, System Standards for operations, marketing, construction, equipment, furnishings, and quality assurance, marketing, advertising, and promotional programs, and Mandatory Services and Non-Mandatory Services.

Disclaimer: This information is extracted from the 2025 Franchise Disclosure Document and is provided for research purposes only. It does not constitute legal or financial advice. Consult with a franchise attorney before making any investment decisions.