For Caption By Hyatt, can Hyatt authorize ADS other than online travel agencies?

According to Caption By Hyatt's 2025 Franchise Disclosure Document, Hyatt can authorize Advertising Services (ADS) beyond just online travel agencies. The document states that franchisees must participate in and use the authorized CRS (Central Reservation System), GDS (Global Distribution System), and ADS in the manner that Hyatt designates for managing guest room reservations. The agreement specifies that only the authorized CRS, GDS, and ADS can be used for reservations, implying Hyatt has the authority to approve various ADS.

This means that as a Caption By Hyatt franchisee, you are required to use the specific advertising services that Hyatt authorizes. This could include a range of platforms and services beyond online travel agencies, such as search engine marketing, social media advertising, or other digital channels. It is important for franchisees to stay updated on which ADS are approved by Hyatt, as these are the only ones that can be used for reservations.

The FDD does not specify the criteria Hyatt uses to authorize ADS, nor does it list the specific ADS that are currently approved. Therefore, it would be prudent for a prospective franchisee to inquire with Hyatt about the types of ADS that are typically authorized, the process for suggesting new ADS for approval, and any performance metrics or requirements associated with using the approved ADS. Understanding these details will help franchisees effectively manage their marketing efforts and ensure compliance with Hyatt's standards.