What are some examples of Confidential Information that Caption By Hyatt possesses?
Caption_By_Hyatt Franchise · 2025 FDDAnswer from 2025 FDD Document
ion, some of which constitutes trade secrets under applicable law, relating to developing and operating Brand Hotels. "Confidential Information" includes: (1) site selection criteria; (2) the substance, design, and construction of Brand Hotels and the Design and Construction Standards; (3) training and operations materials and modules; (4) methods, formats, specifications, standards, systems, procedures, sales and marketing techniques, knowledge, and experience used in developing and operating Brand Hotels; (5) marketing, advertising and promotional programs
for Brand Hotels; (6) Guest Information (defined below) and any information and data relating to guests and customers of other Brand Hotels and/or other Hyatt Network Hotels; (7) knowledge of specifications for and suppliers of FF&E and other products and supplies that are uniquely identified with Brand Hotels and/or other Hyatt Network Hotels; (8) any part of the Technology System and other computer software or other technology that is proprietary to us, our affiliates or the Hotel System, including digital passwords and identifications and any source code of, and data, reports, and other printed materials generated by, the software or other technology; (9) knowledge of the operating results and financial performance of Brand Hotels other than the Hotel; (10) graphic designs and related intellectual property; and (11) any negotiated provisions of the Franchise Agreement and any other agreements we sign with you**.**
Confidential Information is proprietary and includes our and our affiliate's trade secrets. You (a) must not use (or allow your affiliates to use) Confidential Information in any other business or capacity; (b) must keep confidential each item that is a part of Confidential Information, both during and after the Franchise Agreement's term (afterward for as long as the item is not generally known in the hotel industry);
Source: Item 22 — Contracts (FDD page 85)
What This Means (2025 FDD)
According to Caption By Hyatt's 2025 Franchise Disclosure Document, Confidential Information encompasses a wide array of proprietary assets crucial to the brand's operation and identity. This includes site selection criteria, which are the specific factors and standards Caption By Hyatt uses to determine suitable locations for its hotels. The design and construction of Brand Hotels, along with the Design and Construction Standards, are also considered confidential, protecting the unique architectural and aesthetic elements of the brand. Training and operations materials, including the System Standards, are included as well, ensuring that the specific methods and protocols for running a Caption By Hyatt hotel remain exclusive.
Further examples of Caption By Hyatt's Confidential Information include the methods, formats, specifications, standards, systems, procedures, sales and marketing techniques, knowledge, and experience used in developing and operating Brand Hotels. These elements represent the accumulated expertise and strategies that give Caption By Hyatt a competitive edge. Marketing, advertising, and promotional programs are also protected, preventing franchisees from sharing campaign strategies with competitors. Guest Information, along with any data relating to guests and customers of other Brand Hotels and/or other Hyatt Network Hotels, is considered confidential, ensuring the privacy of customer data and preventing its misuse.
Knowledge of specifications for and suppliers of FF&E (furniture, fixtures, and equipment) and other products and supplies uniquely identified with Brand Hotels and/or other Hyatt Network Hotels is also included. This protects Caption By Hyatt's supply chain and ensures consistent quality across all locations. Any part of the Technology System and other computer software or other technology proprietary to Hyatt, its Affiliates, or the Hotel System, including digital passwords and identifications and any source code of, and data, represents another category of Confidential Information. This safeguards the brand's technological infrastructure and digital assets.
Additionally, all Guest Information is Hyatt's property and part of Confidential Information. Hyatt retains the right to access the Hotel's property management system and other computer systems to retrieve Guest Information, and Hyatt and its Affiliates may use this information in any manner they deem appropriate, subject to applicable law. Franchisees must also restrict access to the System Standards in accordance with Hyatt's policies, and any passwords or digital identifications needed to access these standards are also considered Confidential Information. This comprehensive approach to protecting Confidential Information ensures that Caption By Hyatt maintains its competitive advantage and operational integrity.