What are the Design and Construction Standards for Caption By Hyatt hotels?
Caption_By_Hyatt Franchise · 2025 FDDAnswer from 2025 FDD Document
The "Hotel System" means the concept and system associated with the establishment and operation of Brand Hotels, as we periodically modify it. The Hotel System now includes: (a) the trade names, trademarks, and service marks "Caption by Hyatt®" and other trade names, trademarks, service marks, logos, slogans, trade dress, domain names, and other source and origin designations (including all derivatives) that we or our affiliate periodically develops and we periodically designate for use with the Hotel System (collectively, the "Proprietary Marks"); (b) all copyrightable materials that we or our affiliate periodically develops and we periodically designate for use with the Hotel System, including the contents of our secure extranet, electronic media, marketing materials (including advertising, marketing, promotional, and public relations materials and business and marketing plans), the Design and Construction Standards (defined below), sample architectural plans, drawings, designs, and layouts, such as site, floor, plumbing, lobby, electrical, and landscape plans and building designs, whether or not registered with the U.S. Copyright Office (collectively, the "Copyrighted Materials"); (c) all Confidential Information (defined in Item 14); (d) the standards that we periodically prescribe detailing certain design criteria to be incorporated into the design and layout of the Hotel, and our minimum standards for engineering and construction of newly constructed, renovated, or adapted Brand Hotels, all as we determine them (the "Design and Construction Standards"); (e) the central reservations system and related services for Brand Hotels, as we may periodically modify it ("CRS"); (f) the global distribution systems ("GDS") and the online travel agencies and other alternative distribution systems ("ADS") that we periodically authorize or require for the Hotel and other similarly situated Brand Hotels, subject to Reasonable Deviations (defined in Item 8); (g) management, personnel, and operational training programs, materials, and procedures; (h) standards, specifications, procedures, and rules for operations, marketing, construction, equipment, furnishings, and quality assurance that we implement and may periodically modify for Brand Hotels (collectively, "System Standards") we describe in our confidential owner extranet, as we periodically amend them, or in other written or electronic communications; (i) marketing, advertising, and promotional programs; and (j) Mandatory Services and Non-Mandatory Services (each defined in Item 6).
Source: Item 1 — The Franchisor and any Parents, Predecessors, and Affiliates (FDD pages 9–14)
What This Means (2025 FDD)
According to the 2025 Caption By Hyatt Franchise Disclosure Document, the Design and Construction Standards are standards that the franchisor periodically prescribes. These standards detail certain design criteria to be incorporated into the design and layout of the Hotel, and the minimum standards for engineering and construction of newly constructed, renovated, or adapted Brand Hotels, all as the franchisor determines them. These standards are part of the 'Hotel System'.
The 'Hotel System' includes various elements such as trade names, trademarks, service marks, logos, slogans, trade dress, domain names, and other source and origin designations, copyrightable materials, confidential information, the central reservations system, global distribution systems, online travel agencies, management, personnel, and operational training programs, materials, and procedures, standards, specifications, procedures, and rules for operations, marketing, construction, equipment, furnishings, and quality assurance, marketing, advertising, and promotional programs, and Mandatory Services and Non-Mandatory Services.
For a Caption By Hyatt franchisee, adhering to these Design and Construction Standards is crucial for maintaining brand consistency and meeting customer expectations. These standards ensure that each hotel aligns with the brand's image and operational requirements. The franchisee must follow the franchisor's guidelines for hotel design, engineering, and construction, whether it's a new build, renovation, or adaptation of an existing property. The Design and Construction Standards are subject to periodic modifications by the franchisor.