Does the confidentiality provision in the Caption By Hyatt agreement survive the expiration or termination of the agreement?

According to the 2025 Caption By Hyatt Franchise Disclosure Document, the confidentiality provision within the agreement survives its expiration or earlier termination. This means that even after the franchise agreement ends, either through its natural expiration or earlier termination, the franchisee's obligation to maintain the confidentiality of certain information remains in effect.

This survival clause is a common practice in franchising to protect the franchisor's proprietary information, trade secrets, and business methods. The franchisee is bound to continue safeguarding any confidential information obtained during the term of the agreement, preventing its disclosure or use for any purpose other than what was initially agreed upon. This includes, but is not limited to, financial terms, business plans, trade secrets, customer information, and any work product developed in connection with the agreement.

Specifically, the franchisee must continue to hold all Confidential Information in strict confidence, disclose it only to employees with a need to know who are also advised to maintain confidentiality, and refrain from copying, reproducing, selling, or disclosing the information to third parties or using it for purposes outside the original agreement. This ensures that Caption By Hyatt's sensitive business information remains protected even after the formal relationship with the franchisee has ended.