What commercial services does the Commercial Services Fee for Caption By Hyatt currently cover?
Caption_By_Hyatt Franchise · 2025 FDDAnswer from 2025 FDD Document
es you actually paid us at the time of termination.
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- Commercial Services Fee. The "Commercial Services Fee" currently covers the costs for the following commercial services that the Hyatt Group makes available to the Hotel and other Participating Hotels (the "Commercial Services"):
- (a) brand-wide marketing, advertising, public relations, and guest satisfaction program management and research for the Hotel;
- (b) base Global Property and Guest Services which provide, among other things, centralized reservation services (including the services and charges for the base reservation fee, which applies regardless of channel, and certain additional reservation fees based on channels) and care professionals supporting the business by enhancing the guest experience;
- (c) revenue management technology, including the Hyatt Group's proprietary revenue management software, and advisory and support services, such as pricing strategy across channels and on-going training, support, and tools for pricing and inventory applications;
- (d) group sales support for large accounts, including lead generation from the Hyatt Group's global and regional sales offices, account management, and account development, and transient and luxury sales promotion services (including Consortia);
- (e) sales and catering system services, including account management, booking pipeline management, and analysis through our designated sales software systems, which are required in order to receive leads from the Hyatt Group's sales sources;
- (f) property management system services, including Opera PMS, web-in/web-out and hosting, and interface file, maintenance, and support;
- (g) the Hyatt Group's digital product technology and infrastructure including Hyatt.com and the mobile app; and
- (h) other technology services, including e-learning, e-mail, HyattConnect, SharePoint, identify access management, ServiceNow, in-room technology and network access.
Source: Item 6 — Other Fees (FDD pages 20–36)
What This Means (2025 FDD)
According to Caption By Hyatt's 2025 Franchise Disclosure Document, the Commercial Services Fee covers several commercial services made available to the hotel. These services include brand-wide marketing, advertising, public relations, guest satisfaction program management, and research. This means Caption By Hyatt franchisees benefit from coordinated marketing efforts and strategies to enhance the brand's image and guest experience.
The Commercial Services Fee also covers base Global Property and Guest Services, which provide centralized reservation services (including base reservation fees and additional reservation fees based on channels) and care professionals who support the business by enhancing the guest experience. Additionally, it includes revenue management technology, such as proprietary revenue management software, advisory and support services, pricing strategy across channels, and ongoing training, support, and tools for pricing and inventory applications. These services help Caption By Hyatt franchisees optimize their revenue and manage reservations effectively.
Furthermore, the Commercial Services Fee covers group sales support for large accounts, including lead generation from global and regional sales offices, account management, account development, and transient and luxury sales promotion services. It also includes sales and catering system services, such as account management, booking pipeline management, and analysis through designated sales software systems. Property management system services, including Opera PMS, web-in/web-out and hosting, and interface file, maintenance, and support, are also covered. Finally, the fee includes the Hyatt Group's digital product technology and infrastructure, such as Hyatt.com and the mobile app, as well as other technology services like e-learning, e-mail, HyattConnect, SharePoint, identify access management, ServiceNow, in-room technology, and network access. These comprehensive services aim to support Caption By Hyatt franchisees in various aspects of hotel operations, from technology to sales and marketing.