With whom does Caption By Hyatt have co-branded credit card agreements?

According to the 2025 Caption By Hyatt Franchise Disclosure Document, Caption By Hyatt has co-branded credit card agreements with a third party. Under the terms of these agreements, Caption By Hyatt has several performance obligations. These include granting a license to use the Hyatt name, arranging for the fulfillment of points issued to cardholders through the loyalty program, and awarding cardholders with free room nights when they reach certain program milestones. The loyalty points and free room nights are considered material rights that can be redeemed for free or discounted services in the future.

For Caption By Hyatt franchisees, these co-branded credit card programs can be a significant source of revenue and customer loyalty. The agreements generate revenue for Caption By Hyatt through licensing fees for the use of the Hyatt name. Additionally, the loyalty program encourages cardholders to stay at Caption By Hyatt hotels to earn and redeem points, driving business to the franchise locations. The free room nights awarded through the program also incentivize cardholders to choose Caption By Hyatt hotels for their accommodations.

However, franchisees should also be aware of the costs associated with these programs. Caption By Hyatt incurs direct costs related to the co-branded credit card programs, as noted in the FDD. While the FDD does not specify the exact nature or amount of these costs, they may include expenses related to administering the loyalty program, fulfilling award redemptions, or marketing the co-branded credit cards. Franchisees should inquire about these costs and how they are allocated to franchise locations to fully understand the financial implications of the co-branded credit card programs.

It is important for prospective Caption By Hyatt franchisees to fully understand the terms and conditions of these co-branded credit card agreements, including the specific obligations of Caption By Hyatt and the third-party partner, the revenue-sharing arrangements, and the costs associated with the programs. This information will help franchisees assess the potential benefits and risks of participating in these programs and make informed decisions about their investment in a Caption By Hyatt franchise.