What articles in the Caption By Hyatt franchise agreement outline the franchisee's obligations regarding trademarks and proprietary information?

According to Caption By Hyatt's 2025 Franchise Disclosure Document, Item 9 outlines the franchisee's obligations, including those pertaining to trademarks and proprietary information. Specifically, Article 11 of the Franchise Agreement, along with sections 3.2, 5.3, and 16.1, details these obligations. Additionally, the Confidentiality Agreement, Management Company Rider, section 6 of the Central Services Agreement, and section 11 of the Hosting Services Agreement also contain relevant information. Disclosure Document Items 11, 13, and 14 provide further details on this topic.

For a prospective Caption By Hyatt franchisee, this means that protecting the brand's trademarks and proprietary information is a critical responsibility. The franchisee must adhere to the guidelines and restrictions outlined in the specified articles and agreements to safeguard the brand's intellectual property. This includes maintaining confidentiality, using trademarks correctly, and preventing unauthorized use or disclosure of proprietary information.

Failure to comply with these obligations could result in legal and financial repercussions for the Caption By Hyatt franchisee. It is essential to carefully review and understand all the relevant sections of the Franchise Agreement and related documents to ensure full compliance. Prospective franchisees should seek legal counsel to fully understand their obligations and the potential consequences of non-compliance. Understanding these obligations is crucial for maintaining a successful and legally sound franchise operation with Caption By Hyatt.