In the Caption By Hyatt agreement, what is included within the definition of 'Cardholder Data'?

According to Caption By Hyatt's 2025 Franchise Disclosure Document, 'Cardholder Data' is defined within the agreement. This data encompasses any information related to payment cards authorized by or bearing the logo of a member of the Payment Card Industry ("PCI") Security Standards Council (the "PCI SSC"), or any similar organization that Hyatt periodically specifies. It also includes data related to alternative technology or non-cash transaction methods relating to payment that Hyatt periodically specifies.

In simpler terms, 'Cardholder Data' includes any information from credit cards, debit cards, or other payment methods processed at the Caption By Hyatt location. This definition extends to any individual to whom such a payment card or alternative technology has been issued.

This definition is important because it sets the scope for data security and compliance obligations under the agreement. Caption By Hyatt franchisees must understand what constitutes 'Cardholder Data' to ensure they comply with Payment Card Industry Data Security Standards (PCI DSS) and protect sensitive customer information. Failure to properly protect this data could lead to financial penalties and damage to the Caption By Hyatt brand's reputation.