What access does Hyatt provide to the CRS and advertising publications for a Caption By Hyatt franchise?
Caption_By_Hyatt Franchise · 2025 FDDAnswer from 2025 FDD Document
Standards comprise 3,334 pages. (Sections 3.2 and 4.3 of Franchise Agreement)
- (6) Provide you access to the CRS and listings in advertising publications that we periodically specify during the Franchise Agreement's term. (Section 3.3 of Franchise Agreement)
- (7) Conduct periodic inspections of the Hotel and otherwise maintain the Quality Assurance and Compliance Program for the Brand Hotel franchise network
Source: Item 11 — Franchisor's Assistance, Advertising, Computer Systems, and Training (FDD pages 48–65)
What This Means (2025 FDD)
According to the 2025 Caption By Hyatt Franchise Disclosure Document, Hyatt provides franchisees with access to its Central Reservation System (CRS) and listings in advertising publications. This access is granted both before the hotel opens and during its operation. Specifically, Hyatt will provide access to the CRS and advertising publications that they periodically specify during the period before the Hotel's opening date that they reasonably specify. After opening, Hyatt will continue to provide access to the CRS and listings in advertising publications that they periodically specify during the Franchise Agreement's term.
This access is a standard component of the System Services that Hyatt provides to its franchisees. The CRS is a crucial tool for managing reservations and ensuring that the Caption By Hyatt hotel is visible to potential customers. Listings in advertising publications further enhance the hotel's visibility and help attract guests. Hyatt retains the right to modify these services periodically, which means the specific CRS and advertising publications could change over time.
For a prospective Caption By Hyatt franchisee, this means they will be integrated into Hyatt's established reservation and advertising networks. However, the franchisee should be aware that Hyatt has the discretion to change the specific CRS and advertising publications used. It is important to stay informed about these changes to effectively manage the hotel's marketing and reservation strategies. Franchisees should also confirm what costs, if any, are associated with these services.