What form do the advertising materials provided by Canopy Lawn Care take?
Canopy_Lawn_Care Franchise · 2025 FDDAnswer from 2025 FDD Document
Provide advertising materials to you in the form of an arts graphics package, which is included in your Operations Manual (Section 7.4(g) of the Franchise Agreement).
You are strongly encouraged to order sales and marketing material from our designated supplier(s). It is a material breach of the Franchise Agreement to use other marketing material without prior written approval. If you desire to use your own advertising materials, you must obtain our prior approval. We will review your request and we will respond in writing within 15 days from the date we receive all requested information. Our failure to notify you in the specified time frame will be deemed a disapproval of your request. Use of logos, Marks and other name identification materials must be consistent with our approved standards. You may not use our logos, Marks and other name identification materials on items to be sold or services to be provided without our prior written approval.
We retain the sole right to market on the Internet, including all use of websites, domain names, URL's, linking, advertising, and co-branding arrangements. You may not independently market on the Internet, or use any domain name, address, locator, link, metatag, or search technique, with words or symbols similar to the Marks. We intend that any Franchisee website be accessed only through our home page. You will provide us content for our Internet marketing. We retain the right to approve any linking or other use of our website.
Source: Item 11 — FRANCHISOR'S ASSISTANCE, ADVERTISING, COMPUTER SYSTEMS, AND TRAINING (FDD pages 32–38)
What This Means (2025 FDD)
According to Canopy Lawn Care's 2025 Franchise Disclosure Document, the franchisor provides advertising materials in the form of an arts graphics package, which is included in the Operations Manual.
As a Canopy Lawn Care franchisee, you are strongly encouraged to order sales and marketing material from Canopy Lawn Care's designated suppliers. It would be a material breach of the Franchise Agreement to use other marketing material without prior written approval from the franchisor. If you desire to use your own advertising materials, you must obtain Canopy Lawn Care's prior approval, and they will respond in writing within 15 days from the date they receive all requested information. Failure to notify you in the specified time frame will be deemed a disapproval of your request.
Furthermore, Canopy Lawn Care retains the sole right to market on the Internet, including all use of websites, domain names, URLs, linking, advertising, and co-branding arrangements. As a franchisee, you may not independently market on the Internet, or use any domain name, address, locator, link, metatag, or search technique, with words or symbols similar to the Marks. Canopy Lawn Care intends that any Franchisee website be accessed only through their home page, and you will provide them content for their Internet marketing. Canopy Lawn Care retains the right to approve any linking or other use of their website.