Can the Brand Fund for Canopy Lawn Care be used to sell additional franchises?

According to Canopy Lawn Care's 2025 Franchise Disclosure Document, the Brand Fund is specifically designated for promoting the system, services, and products sold by franchisees. The FDD explicitly states that the Brand Fund will not be used to sell additional franchises. This fund is administered by Canopy Lawn Care's accounting and marketing personnel or a designated representative.

Franchisees contribute to this fund through a Brand Fund Contribution, and these contributions are to be used for advertising, public relations, market research, promotion, and marketing of goods and services. These activities may be conducted by Canopy Lawn Care, outside vendors like marketing agencies, or for the administration of the Brand Fund itself, covering costs such as salaries, overhead, administrative, accounting, collection, and legal expenses.

This arrangement ensures that the collected funds are focused on supporting existing franchisees' businesses by enhancing brand recognition and promoting their services and products, rather than on expanding the franchise network. Canopy Lawn Care maintains the Brand Fund contributions in a separate account and provides an annual unaudited financial statement of the Brand Fund to franchisees for review upon request.