What is the alternative calculation for the minimum local advertising spend for a Canopy Lawn Care franchise?
Canopy_Lawn_Care Franchise · 2025 FDDAnswer from 2025 FDD Document
| Type of Fee | Amount | Due Date | Remarks |
|---|---|---|---|
| Primary Fees | |||
| Royalty Fee | The greater of 8% of Gross Revenue or the required Minimum Royalty | Payable by EFT monthly on or before the fifth of each month | Payable to us. (Notes 1 and 2) If applicable, and at our discretion, the Minimum Royalty may be abated during certain months of the year due to seasonal factors in your Territory. We will determine if seasonal factors apply to your Territory in our sole discretion. Seasonal factors apply to winter weather states in which adverse weather conditions do not allow franchisees to provide lawn care services. |
| Technology Fee (Note 3) | 2% of Gross Revenues | Payable by EFT monthly on or before the 5 th of each month | The technology fee is collected monthly by us and provides the Franchisee with on-going access to, and the use of, automated lawn measurements, sales and marketing automation, scheduling and routing, billing, and CRM software. |
| Brand Fund Contribution | Currently 1% of Gross Revenues. Maximum of 2% of Gross Revenues | Payable by EFT monthly on or before the 5 th of each month | Payable to us. Any amounts you are required to contribute to the Brand Fund will be counted toward your required local marketing expenditures. |
Source: Item 6 — OTHER FEES (FDD pages 19–24)
What This Means (2025 FDD)
Based on the 2025 Canopy Lawn Care Franchise Disclosure Document, any amounts a franchisee is required to contribute to the Brand Fund will be counted toward the required local marketing expenditures. The Brand Fund contribution is currently 1% of Gross Revenues, with a maximum of 2% of Gross Revenues.
This means that if a Canopy Lawn Care franchisee is required to spend a certain amount on local advertising, the amount they contribute to the Brand Fund can be used to offset that requirement. For example, if the franchisee's local advertising requirement is $10,000 and they contribute $2,000 to the Brand Fund, they would only need to spend $8,000 on other local advertising efforts.
It is important for prospective Canopy Lawn Care franchisees to understand how the Brand Fund contribution can be used to meet their local advertising obligations. This can help them to budget effectively and ensure that they are meeting their contractual requirements.