Under what name must a Canine Dimensions franchisee operate and advertise the Franchised Business?

According to Canine Dimensions' 2025 Franchise Disclosure Document, franchisees must operate and advertise their franchised business solely under the name "Canine Dimensions" without any additional prefixes or suffixes, unless otherwise authorized or required by the franchisor. This requirement ensures brand consistency and uniformity across all Canine Dimensions franchise locations.

While franchisees must use the "Canine Dimensions" name, they are also obligated to identify themselves as the owners of their specific franchise. This identification must be included on invoices, order forms, receipts, and contracts. Additionally, franchisees must include a disclaimer stating that each Canine Dimensions business is independently owned and operated on all documents used with customers and associates, business cards, stationery, promotional and advertising materials, websites, real estate documents, and other materials.

These guidelines help to balance the need for a consistent brand image with the legal requirement for franchisees to represent themselves as independent business owners. Prospective franchisees should be aware of these requirements and ensure they can comply with them in all aspects of their business operations and advertising.