Under the Canine Dimensions franchise agreement, what must the franchisee NOT do with the marks?
Canine_Dimensions Franchise · 2025 FDDAnswer from 2025 FDD Document
7.2.6 Franchisee must not use the Marks to incur any obligation or indebtedness on behalf of Franchisor.
7.2.7 Franchisee will not use the Marks as part of its Business Entity name.
7.2.8 Franchisee must comply with Franchisor's instructions in filing and maintaining a requisite trade name or fictitious name registration, and shall execute any documents deemed necessary by Franchisor or its counsel to obtain protection for the Marks or to maintain their continued validity and enforceability.
15.1.2 Franchisee must immediately and permanently cease to use, in any manner whatsoever, any confidential methods, procedures and techniques associated with the System; the Mark "Canine Dimensions", and all other Marks and distinctive forms, slogans, signs, symbols, monograms and devices associated with the System, and shall entirely remove all Internet listings, local citations and social media associated with the System. In particular, Franchisee must cease to use, without limitation, all signs, advertising materials, displays, stationery, forms, and any other articles or clothing which display the Marks.
15.1.5 Franchisee must never use any reproduction, counterfeit, copy, or colorable imitation of the Marks, either in connection with such other business or the promotion thereof, which is likely to cause confusion, mistake, or deception, or which is likely to dilute Franchisor's rights in and to the Marks. Further, must never use any designation of origin or description or representation that falsely suggests or represents an association or connection with Franchisor.
Source: Item 22 — CONTRACTS (FDD page 36)
What This Means (2025 FDD)
According to Canine Dimensions's 2025 Franchise Disclosure Document, there are several restrictions on how a franchisee can use the brand's marks, both during the term of the agreement and after termination or expiration. During the franchise term, a franchisee cannot use the marks to incur any obligation or indebtedness on behalf of Canine Dimensions. Additionally, the franchisee is prohibited from using the marks as part of its business entity name. The franchisee must also adhere to Canine Dimensions's instructions for trade name or fictitious name registrations to protect the marks.
After the termination or expiration of the franchise agreement, the franchisee must immediately cease using the "Canine Dimensions" mark and all other associated marks. This includes removing the marks from all signs, advertising materials, displays, stationery, forms, and clothing. The franchisee must also remove all internet listings, local citations, and social media associated with the Canine Dimensions system.
Furthermore, the franchisee is prohibited from using any reproduction, counterfeit, copy, or imitation of the marks that could cause confusion or dilute Canine Dimensions's rights. They also cannot use any designation or representation that falsely suggests an association with Canine Dimensions. These restrictions are in place to protect the brand's identity and prevent any misuse of its trademarks, ensuring consistent brand representation and preventing consumer confusion.