What is the timeframe for Canine Dimensions to provide written disapproval of advertising samples or materials submitted by the franchisee?
Canine_Dimensions Franchise · 2025 FDDAnswer from 2025 FDD Document
You may only use advertising materials that have been approved by us. We have the right to review and approve or disapprove all advertising and promotional materials that you propose to use. All advertising and promotion by you in any manner or medium shall be conducted in a dignified manner and shall conform to such standards and requirements as are specified by us. You must submit to us, for our prior approval, samples of all advertising and promotional plans and materials that you desire to use which have not been prepared or approved by us within the immediately preceding 12 months. If you do not receive written disapproval by us within 20 days of the date of receipt by us of the samples or materials, then we have given our required approval.
Source: Item 11 — FRANCHISOR'S ASSISTANCE, ADVERTISING, COMPUTER SYSTEMS AND TRAINING (FDD pages 19–23)
What This Means (2025 FDD)
According to Canine Dimensions's 2025 Franchise Disclosure Document, franchisees must submit advertising and promotional materials they want to use to Canine Dimensions for prior approval, especially if those materials haven't been prepared or approved by Canine Dimensions within the last 12 months.
Canine Dimensions has 20 days from receipt of the advertising samples or materials to provide written disapproval. If the franchisee doesn't receive written disapproval within this 20-day timeframe, Canine Dimensions's approval is considered to be given.
This implies that a Canine Dimensions franchisee can proceed with using the advertising materials if they don't hear back from the franchisor within the specified period, providing a degree of autonomy in their local advertising efforts while still ensuring brand consistency.