What rights does the Canine Dimensions franchisor retain regarding the marks?

ary amount shall be assigned as attributable to any goodwill associated with Franchisee's use of the System or the Marks.

• 7.3.3 The right license to use the Marks granted to Franchisee is non-exclusive, and that Franchisor has and retains the following rights, among others:
  • (a) To use the Marks itself in connection with selling products and services;
  • (b) To grant other licenses for the Marks in addition to those licenses already granted to existing franchisees;
  • (c) To develop and establish other systems using the same or similar Marks, or any other Marks, and to grant licenses or franchises thereto without providing any rights in them to Franchisee.
• 7.3.4 Franchisor reserves the right to substitute different Marks for use in identifying the System and the businesses operating thereunder if Franchisor's currently owned Marks no longer can be used, or if Franchisor, in its sole discretion, determines that substitution of different Marks will be beneficial to the System. In the event of a change in or substitution of any Mark, Franchisor shall not be obligated to reimburse Franchisee for any costs incurred by Franchisee related to such change or substitution. Franchisee waives any claim arising from or relating to any Mark change, modification or substitution. Franchisor will not be liable to Franchisee for any expenses, losses or damages sustained by Franchisee as a result of any Mark addition, modification, substitution or discontinuation, except as provided in this Agreement. Franchisee covenants not to commence or joint in any litigation or other proceeding against Franchisor for any of these expenses, losses or damages.

7.4 Cessation of Use after Expiration, Termination or Non-Renewal.

Upon the expiration, termination or non-renewal of this Agreement, Franchisee must immediately cease using the Marks, color combinations, designs, symbols or slogans; and Franchisor may require Franchisee to execute such documents and take such action as may be necessary to evidence this fact. After the effective date of expiration, termination or non-renewal, Franchisee will not represent or imply that it is associated with Franchisor. To this end, Franchisee irrevocably appoints Franchisor or its nominee to be Franchisee's attorney-in-fact to execute on Franchisee's behalf any document or perform any legal act necessary to protect the Marks from unauthorized use.

Source: Item 22 — CONTRACTS (FDD page 36)