Does Canine Dimensions retain the sole right to advertise and market on the Internet?
Canine_Dimensions Franchise · 2025 FDDAnswer from 2025 FDD Document
incorporate the Internet Advertising Fund or operate it through a separate entity whenever Franchisor deems appropriate.
Franchisor intends the Internet Advertising Fund to maximize recognition of the Marks and patronage of Canine Dimensions Businesses. Although Franchisor will try to use the Internet Advertising Fund to develop advertising and marketing materials and programs, and to place advertising and marketing, that will benefit all Canine Dimensions Businesses, Franchisor need not ensure that Internet Advertising Fund expenditures in or affecting any geographic area are proportionate or equivalent to the Internet Advertising Fund contributions by Businesses operating in that geographic area or that any Business benefits directly or in proportion to its Internet Advertising Fund contribution from the development or placement of advertising and marketing materials. Franchisor has the right, but no obligation, to use collection agents and institute legal proceedings to collect Internet Advertising Fund contributions at the Internet Advertising Fund's expense. Franchisor also may forgive, waive, settle and compromise all claims by or against the Internet Advertising Fund. Except as expressly provided in this Section, Franchisor assumes no direct or indirect liability or obligation to Franchisee for collecting amounts due to, maintaining, directing or administering the Internet Advertising Fund.
Franchisor may at any time defer or reduce the Internet Advertising Fund contributions of a Canine Dimensions Business and may reduce or suspend Internet Advertising Fund contributions and operations for one or more periods of any length and terminate (and, if terminated, reinstate) the Internet Advertising Fund. If Franchisor terminates the Internet Advertising Fund, Franchisor will distribute all unspent monies to all Canine Dimensions Businesses (whether franchised or operated by Franchisor or its affiliates) who contributed to it during the preceding twelve (12) month period.
12. INSURANCE
12.1 Requirement
Franchisee must procure, no later than fifteen (15) days prior to the commencement of operations of the Franchised Business, and shall maintain in full force and effect at all times during the Term, at Franchisee's expense, an insurance policy or policies protecting Franchisee and Franchisor, and their respective officers, directors, shareholders, partners, and employees, against any demand or claim with respect to personal injury, death, or property damage, or any loss, liability, or expense whatsoever arising or occurring upon or in connection with the Franchised Business.
Source: Item 22 — CONTRACTS (FDD page 36)
What This Means (2025 FDD)
According to Canine Dimensions's 2025 Franchise Disclosure Document, Canine Dimensions retains specific rights regarding advertising and marketing, particularly concerning the Internet Advertising Fund. While the document does not explicitly state that Canine Dimensions has the sole right to advertise and market on the internet, it outlines the brand's control over the Internet Advertising Fund and the use of trademarks in advertising.
Canine Dimensions intends for the Internet Advertising Fund to maximize recognition of its marks and patronage of its businesses. The brand will try to use the fund to develop advertising and marketing materials and programs that benefit all Canine Dimensions businesses. However, Canine Dimensions does not need to ensure that expenditures in any geographic area are proportionate or equivalent to contributions from businesses operating in that area. This means that franchisees may not see a direct correlation between their contributions and the advertising efforts in their specific region.
Furthermore, Canine Dimensions has the right to use collection agents and institute legal proceedings to collect Internet Advertising Fund contributions. Canine Dimensions also may forgive, waive, settle, and compromise claims by or against the Internet Advertising Fund. The brand may defer or reduce contributions, suspend operations of the fund, or even terminate it. If terminated, any unspent monies will be distributed to Canine Dimensions businesses that contributed during the preceding twelve-month period. Franchisees must also include a disclaimer on their website and internet communications indicating that each Canine Dimensions business is independently owned and operated. This disclaimer must also be included on business cards, stationery, and other promotional materials.