Does Canine Dimensions require franchisees to use only advertising materials approved by the franchisor?
Canine_Dimensions Franchise · 2025 FDDAnswer from 2025 FDD Document
You may only use advertising materials that have been approved by us. We have the right to review and approve or disapprove all advertising and promotional materials that you propose to use. All advertising and promotion by you in any manner or medium shall be conducted in a dignified manner and shall conform to such standards and requirements as are specified by us. You must submit to us, for our prior approval, samples of all advertising and promotional plans and materials that you desire to use which have not been prepared or approved by us within the immediately preceding 12 months. If you do not receive written disapproval by us within 20 days of the date of receipt by us of the samples or materials, then we have given our required approval.
Source: Item 11 — FRANCHISOR'S ASSISTANCE, ADVERTISING, COMPUTER SYSTEMS AND TRAINING (FDD pages 19–23)
What This Means (2025 FDD)
According to Canine Dimensions's 2025 Franchise Disclosure Document, franchisees must have advertising materials approved by Canine Dimensions. Franchisees are required to submit samples of all advertising and promotional plans and materials that they want to use, which have not been prepared or approved by Canine Dimensions within the previous 12 months, for prior approval.
Canine Dimensions has the right to review and either approve or disapprove all advertising and promotional materials that a franchisee proposes to use. All advertising and promotion must be conducted in a dignified manner and adhere to the standards and requirements specified by Canine Dimensions.
If a franchisee submits advertising materials for approval and does not receive written disapproval from Canine Dimensions within 20 days of receipt, the approval is considered granted. This provision allows franchisees to proceed with their advertising plans if Canine Dimensions does not respond within the specified timeframe.