Does Canine Dimensions require franchisees to obtain approval for all advertising and promotional materials before use?
Canine_Dimensions Franchise · 2025 FDDAnswer from 2025 FDD Document
Franchisee must obtain Franchisor's approval for all advertising and promotional materials before using them. All advertising and promotion by Franchisee in any manner or medium shall be conducted in a dignified manner and shall conform to such standards and requirements as are specified by Franchisor. Franchisee shall submit to Franchisor for its prior approval (except with respect to prices to be charged), samples of all advertising and promotional plans and materials that Franchisee desires to use that have not been prepared or approved by Franchisor within the immediately preceding twelve (12) months. If written disapproval is not received by Franchisee from Franchisor within twenty (20) days of the date of receipt by Franchisor of such samples or materials, Franchisor shall be deemed to have given the required approval. Franchisee shall display the Marks in the manner prescribed by Franchisor on all signs and all other advertising and promotional materials used in connection with the Franchised Business. All materials submitted to Franchisor for its review shall become Franchisor's property, to be used or disseminated by
Franchisor in its discretion. "Advertising" includes any use of the world wide web in connection with the Franchised Business including but not limited to any web sites, web pages, blogs, social networking services, banner advertising, pay-per-click, social media, podcasts, video sharing services, search engine marketing and search engine optimization programs or services. Franchisee may not engage in any promotional activities or sell any products or services, whether directly or indirectly, through the Internet, the World Wide Web, or any other similar proprietary or common carrier electronic delivery system (collectively, the "Electronic Media"); through catalogs, email or other mail order devices sent or directed to customers or prospective customers located anywhere; or by telecopy or other telephonic or electronic communications, including toll-free numbers. All advertising on electronic media must be done by Franchisor through the Internet Advertising Fund only.
Source: Item 22 — CONTRACTS (FDD page 36)
What This Means (2025 FDD)
According to Canine Dimensions' 2025 Franchise Disclosure Document, franchisees must obtain approval from Canine Dimensions for all advertising and promotional materials before using them. This includes submitting samples of all advertising and promotional plans and materials that the franchisee wants to use, unless these materials have been prepared or approved by Canine Dimensions within the previous 12 months. Franchisees do not need to submit prices for approval.
If Canine Dimensions does not provide written disapproval within 20 days of receiving the samples or materials, approval is considered granted. Franchisees must display Canine Dimensions' marks in the manner prescribed by Canine Dimensions on all signs and other advertising and promotional materials. All materials submitted for review become the property of Canine Dimensions, which Canine Dimensions may use or disseminate at its discretion.
This requirement extends to all uses of the internet in connection with the franchised business, including websites, web pages, blogs, social networking services, banner advertising, pay-per-click, social media, podcasts, video sharing services, search engine marketing, and search engine optimization programs or services. Franchisees are restricted from engaging in promotional activities or selling products or services through electronic media, catalogs, email, or other mail-order devices, or by telecopy or other telephonic or electronic communications, unless done through Canine Dimensions' Internet Advertising Fund. This fund is intended to maximize recognition of the marks and patronage of Canine Dimensions businesses.