What is the purpose of the agreement between Canine Dimensions and the Franchisee?

, Florida 34135 (the "Franchisor"), and | an | | individual residing at | | | (the "Franchisee"). | | | | |

RECITALS

• A. Franchisor has developed and owns a system (the "System") relating to the establishment, development, and operation of franchises which provide in-home dog training, behavior modification and consulting services to dog owners, and which may also offer boarding, board and train, group lessons, and other complementary products.
• B. Franchisor identifies the System by means of certain trade names, service marks, trademarks, and indicia of origin, including but not limited to the mark and logo "Canine Dimensions", and such other trade names, service marks, and trademarks as are now designated (and may later be designated by Franchisor in writing) for use in connection with the System (the "Marks").
• C. Franchisee desires to operate a franchise under the System and wishes to obtain a franchise from Franchisor for that purpose, as well as to receive the training and other assistance provided by Franchisor, and Franchisee understands and acknowledges the importance of operating the franchised business in conformity with Franchisor's standards and specifications.

In consideration of the undertakings and commitments of each party to the other party in this Agreement, the parties agree as follows:

1. GRANT

1.1 Franchised Business

Franchisor grants to Franchisee, upon the terms and conditions herein contained, the right, license, and privilege, and Franchisee undertakes the obligation, to operate a Canine Dimensions franchise (the "Franchise" or "Franchised Business") and to use solely in connection with it the Marks, the Authorized Products and Services, and the System, as they may be changed, improved, and further developed from time to time, only from the Approved Location.

1.2 Approved Location

The street address of Franchisee's approved location is written on Schedule A to this Agreement (the "Approved Location"), which is Franchisee's home. Franchisee shall not relocate the Franchised Business without the express prior written consent of Franchisor. Franchisee's new location must be within its Protected Territory (as described in Section 1.3 below), except that if Franchisee chooses to move its home to a location outside of the Protected Territory, Franchisor may require Franchisee to obtain rented space within the Protected Territory from which to operate the Franchised Business.

1.3 Territorial Limitations

During the Term, Franchisor will not establish, nor license another to establish, a Canine Dimensions franchise under the System and Marks that operates from or at any location within the Protected Territory set forth in Schedule A hereto (the "Protected Territory"), without Franchisee's

prior written consent. If Franchisee relocates the Franchised Business, the Protected Territory boundaries will not change.

1.4 Rights Retained by Franchisor

Franchisee expressly acknowledges and agrees that except as provided in Section 1.3 of this Agreement, Franchisor retains all other rights within and outside of the Protected Territory, including but not limited to the exclusive rights to:

• 1.4.1 Establish and operate, and grant rights to other franchise owners to establish and operate, businesses offering Authorized Products and/or Services under the Marks or any other marks at or from any locations outside the Protected Territory and on any terms and conditions Franchisor deems appropriate;
• 1.4.2 Purchase, merge, acquire, be acquired by or affiliate with an existing competitive or non-competitive franchise or non-franchise network, chain or any other business regardless of the location of that other business' facilities, and following such activity Franchisor may operate, franchise or license those other businesses and/or facilities under any names or marks other than the Marks (so long as this Agreement is in effect), regardless of the location of these businesses and/or facilities, which may be within or immediately proximate to the Protected Territory;
• 1.4.3 Offer Authorized Products, or grant others the right to offer the Authorized Products, whether using the Marks or other trademarks or service marks, through alternative channels of distribution, including, without limitation, wholesalers, or by Internet commerce (e-commerce), mail order or otherwise, regardless of whether it is inside or outside of the Protected Territory;
• 1.4.4 Maintain any websites utilizing a domain name incorporating the Marks or derivatives of them. Franchisor retains the sole right to advertise and market on the Internet and use the Marks on the Internet, including all use of websites, domain names, URL's, directory addresses, metatags, linking, advertising, and co-branding and other arrangements. Franchisee may not independently advertise or market on the Internet, or use any domain name, address, locator, link, metatag, or search technique, with words or symbols similar to the Marks or otherwise establish any presence on the Internet without Franchisor's prior written consent.

2. TERM;

Source: Item 22 — CONTRACTS (FDD page 36)