Is participation in the Internet marketing program optional for Canine Dimensions franchisees?
Canine_Dimensions Franchise · 2025 FDDAnswer from 2025 FDD Document
| Name of Fee | Amount | Due Date | Remarks |
|---|---|---|---|
| Royalty | 11% of Gross Sales or the Minimum Royalty ($250 per week), whichever is greater. (Note 2) | Payable on Tuesday of each week, via ACH (Note 3) | Royalty Fees are payable by automatic debit, and funds must be made available in your account for withdrawal. Royalties will be assessed after you have been operating for 30 days. |
| Internet Advertising | $1,000 per month. |
Source: Item 6 — OTHER FEES (FDD pages 10–13)
What This Means (2025 FDD)
According to Canine Dimensions's 2025 Franchise Disclosure Document, participation in the Internet marketing program is mandatory. Franchisees are required to pay $1,000 per month for Internet advertising, which is due on the 1st day of each month via ACH.
The FDD specifies that franchisees "must participate" in Canine Dimensions's Internet marketing program, which Canine Dimensions administers. This means that franchisees do not have the option to opt out of this program or manage their own online marketing efforts independently.
The mandatory nature of the Internet marketing program ensures that all Canine Dimensions franchisees maintain a consistent brand presence and benefit from the franchisor's expertise in online marketing. However, it also means that franchisees must budget for this expense and may not have the flexibility to allocate those funds to other marketing initiatives they deem more effective for their local market.