Who owns the Canine Dimensions marks?

According to Canine Dimensions's 2025 Franchise Disclosure Document, the Canine Dimensions trademarks are owned by Davidson and Michaels, LLC, an affiliate of the franchisor. Canine Dimensions has been granted a royalty-free license to exclusively use and franchise these marks to its franchisees. This license allows Canine Dimensions to permit franchisees to operate their businesses using the Canine Dimensions brand name and associated trademarks.

This arrangement means that while Canine Dimensions franchisees use the trademarks in their daily operations, the legal ownership resides with Davidson and Michaels, LLC. However, the license granted to Canine Dimensions does not contain significant limitations, ensuring that Canine Dimensions can effectively manage and franchise the brand. The FDD states that if the license were to be terminated, Canine Dimensions retains the right to change the name under which it and its franchisees operate, and continue to operate and license the existing Canine Dimensions Businesses under a different name.

Prospective franchisees should be aware of this structure, as it highlights the importance of the relationship between Canine Dimensions and its affiliate, Davidson and Michaels, LLC. While the current license agreement poses no apparent restrictions, franchisees should consider the potential implications if this agreement were to change in the future. It is common in franchising for trademarks to be held by a separate entity and licensed to the franchisor, but understanding the specifics of the arrangement is crucial for assessing the stability and long-term prospects of the franchise system.