Who owns the goodwill associated with the Canine Dimensions marks?
Canine_Dimensions Franchise · 2025 FDDAnswer from 2025 FDD Document
- 7.3.2 As between the parties, Franchisor has the exclusive right and interest in and to the Marks and the goodwill associated with and symbolized by them. Franchisee's use of the Marks pursuant to this Agreement does not give Franchisee any ownership or other interest in or to the Marks, except the limited, non-exclusive license granted by this Agreement. Any and all goodwill arising from Franchisee's use of the Marks in its franchised operation under the System shall inure solely and exclusively to Franchisor's benefit, and upon expiration or termination of this Agreement and the license herein granted, no monetary amount shall be assigned as attributable to any goodwill associated with Franchisee's use of the System or the Marks.
Source: Item 22 — CONTRACTS (FDD page 36)
What This Means (2025 FDD)
According to Canine Dimensions's 2025 Franchise Disclosure Document, Canine Dimensions Franchising, LLC retains exclusive rights and interest in the Canine Dimensions marks and the goodwill associated with them. The agreement specifies that while a franchisee is granted a license to use the marks, this does not give them any ownership or other interest in the marks themselves.
This means that any positive reputation or brand recognition (goodwill) developed through a franchisee's use of the Canine Dimensions marks directly benefits the franchisor. Upon termination or expiration of the franchise agreement, the franchisee cannot claim any monetary compensation for the goodwill they may have helped create during their operation.
This is a standard practice in franchising, as it ensures the franchisor maintains control over its brand and protects its value. The franchisee's rights to use the marks are limited to the terms of the franchise agreement, and any unauthorized use is considered infringement. This protects the integrity and consistency of the Canine Dimensions brand across all franchise locations.