Is Canine Dimensions obligated to spend any amount on advertising in the geographical area where a franchisee is located?

According to Canine Dimensions' 2025 Franchise Disclosure Document, Canine Dimensions is not obligated to spend any amount on advertising in the geographical area where a franchisee is or will be located. However, franchisees are required to participate in the Internet Advertising Fund, with a minimum fee of $1,000 per month, which they are free to increase.

Canine Dimensions has complete discretion on how the Internet Advertising Fund will be utilized and may use it for local, regional, or national Internet marketing, advertising, sales promotion and promotional materials, public and consumer relations, website development and search engine optimization, the development of technology for the System and any other purpose to promote the Marks. Canine Dimensions may use the Internet for disseminating Internet Advertising Fund advertisements and may reimburse themselves, their authorized representatives, or their affiliates from the Internet Advertising Fund for administrative costs, independent audits, reasonable accounting, bookkeeping, reporting and legal expenses, taxes and all other direct or indirect expenses associated with the programs funded by the Internet Advertising Fund.

While the Internet Advertising Fund may be used for local advertising, Canine Dimensions does not guarantee that advertising expenditures from the fund will directly benefit any franchisee on a pro rata basis or at all. This means that while franchisees contribute to the fund, there's no assurance that these funds will be used to specifically promote their individual locations or territories. In fiscal year 2024, Canine Dimensions collected $499,450 for the Internet Advertising Fund, with 96% used for placement of Internet advertising and 4% used for administrative expenses.