How much did Canine Dimensions spend on marketing in 2022?

Based on the 2025 Franchise Disclosure Document, the provided excerpts do not contain the specific figure for Canine Dimensions' marketing expenditure in 2022. While Item 21 includes the company's financial statements, statements of cash flow, and auditor's report for the years 2022, 2023 and 2024, a detailed breakdown of operating expenses, including marketing costs, is not provided in the excerpts. The financial statements included in the FDD do offer a general overview of the company's financial health and performance. However, they do not offer the granular details a prospective franchisee might seek.

A prospective franchisee would need to review the complete audited financial statements within Exhibit B of the FDD to find this information. If the specific marketing expenses are not explicitly listed, it may be necessary to inquire directly with Canine Dimensions' management for clarification. Understanding the franchisor's marketing spend can help a franchisee assess the level of support they can expect in terms of brand awareness and customer acquisition.

Therefore, a potential franchisee should ask Canine Dimensions for a detailed breakdown of their marketing expenses for 2022. This inquiry should extend to understanding the types of marketing activities undertaken (e.g., digital marketing, traditional advertising) and the allocation of funds across different channels. This information is crucial for evaluating the value and effectiveness of the franchisor's marketing efforts and how they contribute to franchisee success.