How much did Canine Dimensions collect for the Internet Advertising Fund in fiscal year 2024?
Canine_Dimensions Franchise · 2025 FDDAnswer from 2025 FDD Document
In our fiscal year 2024, we collected $499,450 for the Internet Advertising Fund. 96% was used for placement of Internet advertising and 4% was used for administrative expenses.
The Internet Advertising Fund is not audited. Upon sending us a written request that is at least 120 days after the end of the fiscal year for which you seek the accounting, we will provide to you an annual accounting for the Internet Advertising Fund that shows how the Internet Advertising Fund proceeds have been spent for the previous year. (Franchise Agreement, Section 11.3)
Source: Item 11 — FRANCHISOR'S ASSISTANCE, ADVERTISING, COMPUTER SYSTEMS AND TRAINING (FDD pages 19–23)
What This Means (2025 FDD)
According to Canine Dimensions' 2025 Franchise Disclosure Document, the company collected $499,450 for the Internet Advertising Fund during its fiscal year 2024. The FDD specifies that 96% of these funds were allocated to the placement of Internet advertising, while the remaining 4% covered administrative expenses.
For a prospective Canine Dimensions franchisee, this indicates the scale of investment in online marketing and how those funds are distributed. While franchisees contribute a minimum of $1,000 per month to this fund, the franchisor has complete discretion over how the funds are utilized and is not obligated to spend any amount on advertising in the geographical area where a franchisee is or will be located.
It's important to note that the Internet Advertising Fund is not audited, although Canine Dimensions will provide an annual accounting of the fund's expenditures to franchisees who submit a written request at least 120 days after the end of the fiscal year. This accounting shows how the Internet Advertising Fund proceeds have been spent for the previous year. This level of transparency, while not a full audit, allows franchisees to understand how their contributions are being used to promote the Canine Dimensions brand online.