What is the minimum monthly payment required for internet advertising for a Canine Dimensions franchise?
Canine_Dimensions Franchise · 2025 FDDAnswer from 2025 FDD Document
You are required to participate in an internet marketing program that we will control (the "Internet Advertising Fund"). We will create and administer the Internet Advertising Fund using the websites and other media we select. Canine Dimensions Businesses owned by us or our affiliates may contribute to this fund on the same basis as our franchisees. The fee for the Internet Advertising Fund is a minimum of $1,000 month. You are free to increase this amount if you wish to do so.
The Internet Advertising Fund will be administered by us, or our affiliate or designees, at our discretion, and we may use a professional advertising agency or media buyer to assist us. We may commingle money paid to us for the Internet Advertising Fund with our operating account, but we will account for the funds separately.
We have complete discretion on how the Internet Advertising Fund will be utilized. We may use the Internet Advertising Fund for local, regional or national Internet marketing, advertising, sales promotion and promotional materials, public and consumer relations, website development and search engine optimization, the development of technology for the System and any other purpose to promote the Marks. We will use the Internet for disseminating Internet Advertising Fund advertisements. We may reimburse ourselves, our authorized representatives, or our affiliates from the Internet Advertising Fund for administrative costs, independent audits, reasonable accounting, bookkeeping, reporting and legal expenses, taxes and all other direct or indirect expenses associated with the programs funded by the Internet
Advertising Fund. We do not guarantee that advertising expenditures from the Internet Advertising Fund will benefit you or any other franchisee directly, on a pro rata basis, or at all. We are not obligated to spend any amount on advertising in the geographical area where you are or will be located. We will not use the Internet Advertising Fund contributions for advertising that is principally a solicitation for the sale of franchises, but we reserve the right to include a notation in any advertisement or website indicating "Franchises Available" or similar phrasing.
Source: Item 5 — INITIAL FEES (FDD pages 9–10)
What This Means (2025 FDD)
According to Canine Dimensions' 2025 Franchise Disclosure Document, franchisees are required to participate in an internet marketing program called the "Internet Advertising Fund." The minimum monthly payment for this program is $1,000. However, franchisees have the option to increase their contribution if they choose.
The Internet Advertising Fund is controlled by Canine Dimensions, who will use the websites and other media they select. The funds may be used for local, regional, or national internet marketing, advertising, sales promotion, promotional materials, public and consumer relations, website development, search engine optimization, and the development of technology for the Canine Dimensions system. Canine Dimensions may also use the fund to cover administrative costs, audits, accounting, bookkeeping, reporting, legal expenses, and taxes.
It is important to note that Canine Dimensions does not guarantee that advertising expenditures from the Internet Advertising Fund will directly benefit any specific franchisee or geographic area. While Canine Dimensions intends to maximize recognition of the Canine Dimensions brand, they are not obligated to ensure that expenditures in any area are proportionate to contributions from businesses operating in that area. Canine Dimensions also has the right to modify or terminate the Internet Advertising Fund at any time, and if terminated, any unspent monies will be distributed to Canine Dimensions businesses that contributed during the preceding 12-month period.